Challenge

70+ designers and product managers working on CrowdStrike's new unified data platform (Project Kestrel) needed consistent UI content and microcopy guidelines to ensure a cohesive user experience across the entire cybersecurity platform.

What I did

• Interviewed 25+ stakeholders across different teams

• Audited leading design systems for best practices

• Created comprehensive content models and microcopy guidelines

• Built scalable content templates and training playbooks

• Established feedback and tracking systems

Impact

• Enabled 70+ product designers to create consistent UI content and write to a B+ level, while minimizing meetings

• Reduced design review cycles by eliminating content inconsistencies

• Created a scalable system that supported platform growth

• Improved design-to-development workflow efficiency

Due to the proprietary nature of Project Kestrel, specific interface examples cannot be shown. This case study focuses on process and measurable outcomes.