Case Studies
From redesigning complex workflows to creating documentation frameworks, I've tackled content challenges across the board. These case studies show how I approach problems and deliver results—transforming complexity into user-friendly experiences through UX writing, content strategy, and documentation. Each project highlights my research process, strategic thinking, and the measurable impact that follows. Take a look to see how I solve content problems.
Content Strategy
Capital Group: Building a support hub for small business owners
Impact: Built an online support center with step-by-step guides and silent video tutorials for retirement planning software that reduced average customer call time from 60 to 10 minutes, saving 500 staff hours monthly
Industry: Investment management
Content Design, Content Strategy, Information Architecture, Microcopy, Research & Testing, UX Strategy
UX Writing
Rapid7 Goals Wizard Redesign
Impact: Redesigned the Goals and SLAs content strategy through user research and cross-functional collaboration, increasing completion rates from 65% to 95% in a 3-month fast-follow project
Industry: Cybersecurity
Content Design, Microcopy, Research, UX Strategy